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Company Info

It all started when Josh started getting interested in metal dice. We were shocked by the prices out there, so, having an entrepreneurial bent, we decided to start our own dice company.

In 2019, we launched on Amazon with 5 dice colors. We have now expanded to almost 100 different designs/colors and launched our own website to be able to pass on more savings to our customers.

We bring you high quality dice at a fraction of the price of other brands. We also back our dice with a lifetime warranty, an industry-first lost dice replacement program, and fast free shipping on orders over $25.

When we started this company, we named it Blacksmith Craft Dice. Unfortunately, we weren't able to get a trademark on 'Blacksmith Craft Dice,' so we have rebranded to HEIMDALLR. We retain the Blacksmith Craft Dice brand for several of our original dice lines.

BTW, when we say "craft dice," what we mean is that most of our dice are hand-painted. We aren't claiming to make them by hand in our garage in small batches-- we work with our network of factories and suppliers to produce our dice, and hold them to exacting quality standards.

Yes! Members can generate a referral link to share with friends to give them $5 off. Whenever someone uses that link to buy, you get $5 of store credit (we call it "Heimdollars").

There is no limit to how much store credit you can accrue, and you can spend it anytime just like you would cash. Learn more

All our dice are designed to be balanced. That being said, some sets are hand-painted so there may be some natural (very minor) variation, but it should not materially impact your rolls.

We don't currently sell individual dice, but hope to do so in the future-- thanks for your patience!

Our dice are manufactured in China. While HEIMDALLR is an American family-owned business, both founders have spent significant time living in China, enabling us to partner with only the best suppliers. You can rest assured that all our dice are held to strict quality standards.

We do! For wholesale inquiries, please feel free to get in touch with us and we can discuss further. 

Shipping & Returns

Orders over $25 get free shipping through USPS First Class mail. Orders $25 or less are charged a flat $5.

All US orders are shipped within 5 business days after being ordered (not counting weekends and holidays). All international orders are shipped within 7 business days after being ordered (not counting weekends and holidays). We also offer expedited shipping for an additional charge. Learn more

USPS First Class mail is generally is delivered in 3-5 days, but note that USPS doesn't guarantee their delivery, so in busy periods like the holiday season shipping may take longer than 5 days.

Yes, we now ship to virtually any country in the world! Check out our international rates here.

Domestic orders over $25 get free shipping through USPS First Class mail. Orders $25 or less are charged a flat $5 for USPS First Class shipping.